Published on: September 12, 2025 1:30 AM
Under the upcoming “National Subsistence Farmers Support Scheme” of the Government of Pakistan, ZTBL is making arrangements with Agricultural Services Providers for access of small farmers to quality inputs, modern farm machinery, and crop advisory services.
In a ground breaking ceremony held at ZTBL Head Office on September 10, 2025, agreements have been signed with Four Brothers Agri Services Pakistan, FB Genetics (Pvt.) Limited, Four Brothers Biologic AG Pakistan, FB Farms, Glee International, Plant4life (Pvt.) Itd, Sarmik Best Crops (Pvt) Itd, Auriga Chemicals Enterprises, Madina Traders & Arham Traders.
President ZTBL, with his commitment and dedication to serve small/subsistence farmers, welcomed these Companies and stated that without assisting this marginalized segment, agriculture of Pakistan cannot be revolutionized. Talking about the importance of ASPs, he highlighted that ASPs are crucial in Pakistan as 96% of farmers are smallholders with less than 12.5 acres, who are lacking resources to buy or operate costly machinery. Limited access to modern equipment, quality inputs, and weak extension services further hinder agricultural productivity, while the country’s mechanization rate remains low compared to regional peers.
The participating companies pledged to strengthen productivity through quality inputs and services, and to use ZTBL’s Zarai Baithaks as a platform for delivering advisory support to farmers. The scheme will be driven through digital channels, shifting farmer transactions from cash to secure digital payments. For ZTBL, this collaboration represents more than a partnership; it is a strategy to place technology, finance and modern services within reach of every small farmer, marking what could be a turning point for Pakistan’s agricultural landscape.
